The company laying the foundation for life beyond Earth

Austin, Texas’ ICON is quietly transforming how humanity builds – on Earth and beyond. The construction technology company, known for its innovative 3D‑printed homes, has begun applying its expertise to space. Its advanced robotic systems and signature material, Lavacrete, are being adapted to construct off‑world habitats and infrastructure using local planetary materials.

One standout example is Mars Dune Alpha, created under a subcontract that supports NASA’s “Crew Health Performance Exploration Analog,” or CHAPEA, simulation program. Crafted with ICON’s Vulcan printer and designed collaboratively with Bjarke Ingels Group, the 1,700‑square‑foot indoor Mars analog at Johnson Space Center in Houston is more than architecture, it’s a living laboratory. 

“This is the highest‑fidelity simulated habitat ever constructed by humans,” said ICON co-founder and CEO Jason Ballard in a 2021 news release. “Mars Dune Alpha is intended to serve a very specific purpose – to prepare humans to live on another planet.” 

Inside, four private crew quarters sit at one end while workstations, medical, and food‑growing zones lie at the other. A central living space houses customizable lighting, temperature, furniture, and even circadian‑friendly sound control – designed to study behavioral and operational dynamics under Mars‑like conditions. 

Mirroring that ethos, ICON’s pursuit of Project Olympus explores lunar construction: developing autonomous systems that can 3D print landing pads, roads, and radiation‑shielded habitats using regolith from the Moon itself. 

Dubbed the Olympus Construction System, the program received a $57 million Phase III Small Business Innovation Research award in 2022 from NASA to support Artemis‑era surface infrastructure. ICON’s work, alongside partners like BIG and SEArch+, takes place in collaboration with NASA’s Marshall Space Flight Center. 

“In order to explore other worlds, we need innovative new technologies adapted to those environments and our exploration needs,” said NASA’s Niki Werkheiser in 2022. “Pushing this development forward with our commercial partners will create the capabilities we need for future missions.”

In 2022, after winning the contract, Ballard told Axios, “There’s a sense of responsibility that we’re not just doing this for ourselves, we’re giving humanity the capability to build on other worlds.” 

Ballard’s point echoes the strategic value: unlike temporary inflatable modules, structures built with in-situ materials – meaning resources found directly on the Moon or Mars – could offer more resilient shelter against lunar and Martian extremes. 

ICON’s space ambitions are rooted in its Earthly achievements, such as printing habitat prototypes in Mexico and shelters for the United States Marines. The leap to space is “a surprisingly natural progression,” says Ballard, from affordable homes to extraterrestrial habitats. 

The vision is compelling: automated robotic printers could arrive ahead of astronauts to construct landing pads, roads, and living quarters, fully utilizing lunar or Mars soil. In doing so, ICON and NASA hope to shift exploration from “there and back again” toward “there to stay.” As Ballard puts it, “The final deliverable of this contract will be humanity’s first construction on another world, and that is going to be a pretty special achievement.”