SpaceX is seemingly all in on X as its media distribution tool. Over the weekend the commercial launch provider ended streaming its launches and Dragon operations on YouTube in favor of exclusive coverage on the social media platform also owned by SpaceX founder Elon Musk.
Expand Expanding Close
After Elon Musk’s acquisition of Twitter last year, I wondered if he would utilize the platform to enhance the coverage of his companies. It turns out that my thought was correct. On Friday, during the Starlink launch from Vandenberg, SpaceX introduced multiple streams on Twitter, offering different views of the launch.
Expand Expanding Close
Two weeks ago, SpaceX founder and CEO Elon Musk officially took control of Twitter, an app you probably used to get to this article. We’ve seen Musk start new companies since creating SpaceX, but this is the first significant company he has taken control of since Tesla in 2004. So what does this new addition to the Elon portfolio mean for SpaceX?
Expand Expanding Close